Hmmm . . . #Dodgers '14 marketing slogan: "Live. Breathe. Blue." Discuss. — Bill Shaikin (@BillShaikin) January 31, 2014   In my experience, if you breathe, you don't turn blue. But maybe I'm missing the nuances. Or, maybe it's backwards and rather than a marketing slogan it's instructions to people who are suffocating? Maybe?