Lots of teams come up with marketing slogans - we highlighted the Dodgers' rather curious effort the other day - but the Royals are the ones I always notice. In 2012 the Royals used "Our Time" as its slogan. Last year it was "Come to play." This year? "Be Royal." Which seems like quite a...
The Royals 2014 marketing slogan: “Be Royal”
Published February 4, 2014 at 5:35 AM
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